No matter whether you are writing a book or starting a business, creating a mailing list of potential customers, family and friends is a good idea. People share things they like and the more people you reach, the more people will know about your book or product. If you are trying to sell your book sending a free preview to people on your mailing list is a good way to make some sales.
Why You Need Mailing Lists
Creating a mailing list is an important way to reach potential customers and increase brand recognition. The more consumers hear about a product or service the less apprehension they have about making a purchase. Mailing lists can increase your sales. Here's how:
- Higher Sales
- Brand Recognition
- Customer Touch point
- Customer Relations
- Reach Your Target Market
Add a Personal Touch to Your Emails
When you send out promotional emails it is a good idea to add a personal touch such as using the person's name. If you are contacting a business try your best to find out who the CEO or Manager is and send it to them. Use their name and title.
Grab Their Attention!!!!
Did you notice how your eyes were drawn to the red letters? I can't tell you how many emails hit my mail box and are dispensed with a click of the trash button before I ever open them. People tend to open emails that grab their attention. Use bright colors, or all caps, or bold lettering in the subject line for emails you really need them to open. You can emphasize important points with exclamation marks, and descriptive key words like FREE, Discount, Sale, Best, Deals, etc. Bold lettering makes words stand out. Using bold on the whole page will be an eyesore but works well for key points.
Offer them something free or a chance to win in a drawing. There are many programs such as Amazon Affiliate which will allow you to hold a contest for your potential customers to win a specific product. People like contests if they know someone can actually win. You can ask people to fill out an entry form or send their Name and email address to enter the contest. Be sure to ask if it is okay to contact them with future offers. If they say YES, then you have a new address for your mailing list.
About those free downloads...
Free downloads sent in emails tend to make people nervous and they most likely will not open them. I know when I see the words, Free pdf download or free download of most any kind I generally trash that email without downloading because there are many scammers on the internet who simply want you to download something so they can gain access to your computer. Never download from an unsecure site. A website may not be secure and that is okay if they are not asking for personal information but before downloading or filling out personal information forms make sure the page that you actually make the download from or fill out the form on has a secure green lock in the URL bar. This is a must be for your safety.
If you already have a website and it does not have a lock in front of the URL go to whynopadlock.com and it will tell you how to fix your site free.
Offer them something free or a chance to win in a drawing. There are many programs such as Amazon Affiliate which will allow you to hold a contest for your potential customers to win a specific product. People like contests if they know someone can actually win. You can ask people to fill out an entry form or send their Name and email address to enter the contest. Be sure to ask if it is okay to contact them with future offers. If they say YES, then you have a new address for your mailing list.
About those free downloads...
Free downloads sent in emails tend to make people nervous and they most likely will not open them. I know when I see the words, Free pdf download or free download of most any kind I generally trash that email without downloading because there are many scammers on the internet who simply want you to download something so they can gain access to your computer. Never download from an unsecure site. A website may not be secure and that is okay if they are not asking for personal information but before downloading or filling out personal information forms make sure the page that you actually make the download from or fill out the form on has a secure green lock in the URL bar. This is a must be for your safety.
If you already have a website and it does not have a lock in front of the URL go to whynopadlock.com and it will tell you how to fix your site free.
Quotes from Famous Writer's:
It’s none of their business that you have to learn to write. Let them think you were born that way.
- Ernest Hemingway
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How to Create a Mailing List
If you have already created a website to market your book, product, or service you should create a comments or sign in page which includes a box for clients to submit their email address and you will have a customer base of clients who have already visited your website and have an interest in your service or product. "By creating your own e-mail mailing list, you can send copies of a message to a large or small group of recipients. It's a handy way to keep in touch with family or work groups or to distribute a newsletter to people who share your interest in a particular topic"(EHow 2013)
Reference: How to Create Your Own E-mail Mailing List | eHow.com http://www.ehow.com/how_8454_create-own-e.html#ixzz1s7LfJdIu Step by Step How to create a mailing list.
Getting Email Addresses For Your Mailing List
The best way to get potential customers email addresses is to be honest and let them know why you need it. You can offer them something in exchange for it like a newsletter, first dibs on special deals, or a free gift. It is not a good idea to buy email address lists or to deceive you customers and sell their email addresses to other companies. If you plan to share their email addresses you need to let them know and make sure they agree before they submit their email address.
Setting up your mailing list...
Set your mailing lists up separately. Keep your family and friends on your personal mailing lists or in your personal email. You can create an Gmail address for your website, or business. You can create an community on Google + and Facebook to share your books, writings, and products. Set up a newsletter and have people use their email address to subscribe to it. This is a good way to get them because you already know they are interested. You can easily get an app to create your email mailing lists, however, it is a good idea to make a hard copy as well.
Setting up your mailing list...
Set your mailing lists up separately. Keep your family and friends on your personal mailing lists or in your personal email. You can create an Gmail address for your website, or business. You can create an community on Google + and Facebook to share your books, writings, and products. Set up a newsletter and have people use their email address to subscribe to it. This is a good way to get them because you already know they are interested. You can easily get an app to create your email mailing lists, however, it is a good idea to make a hard copy as well.
Memory Verse
It is the Lord who goes before you. He will be with you; he will not fail you or forsake you. Do not fear or be dismayed. Deuteronomy 31:8
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Sound Effects Online Writer's Guild
Terms of Use
Email: [email protected]